that damn bus

While driving to work, I came across this bus that was entirely painted in a well-known pizza food chain theme. The memory of the encounter would've been completely lost and forgotten as the gargantuan traffic obstruction passed (with me casting a few curses up his direction), but illustrated on a rear window was a man with a celphone supposedly inside but desperately trying to see the number for the pizza delivery. I'm sure that made at least one driver smile that morning.

It can only be described as... silly. But quite an effective marketing technique. It was the only thing in my mind that morning. And I'm sure it'll pop up even after a few months later. While other brands try to outdo each other by making their commercials look "cool" (a beer brand and telco come to mind), its the silly ones that win with brand name recall. How can we ever forget commercials with lines such as "Kitang kita, mas malaki sa ***a", or the Nano-nano jingle?

We forgot all about the cool guys and girls and their "in" hairdos and wardrobe. We forgot all about your celebrity talk and your machismo walk. Because what we remember are the people that stayed with us, our small talks, our late night phone calls, our embarassing moments.

Those $&#@! buses... I'll break off their steering wheels and smack their wrists with it.